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Executive Director, Integrated Marketing Communications

Apply now Title: Executive Director, Integrated Marketing Communications
Job no: 493453
Location: Harrisburg, PA
Categories: Staff
Hiring Range: $67,973 - $86,665

This position will be open until filled. 

Application Process

All applicants are required to submit the following materials:

1.  Résumé

2.  Two Writing Samples (The samples must have been written within the last 12 months, and they must be dated. If you do not have any within that time period, we suggest you write them.)

3.  College Transcripts (if applicable)

Incomplete application materials and those that do not follow these directions will not be considered.

Interview Process

The interview process for this position will consist of three phases. Applicants who complete the application process and meet the position minimum requirements will be invited to interview in phase 1. Candidates will be notified of their status after each phase to confirm if they are moving forward in the selection process. 

  • Phase 1: 30-minute interview with the search committee
  • Phase 2: 30-minute interview with the search committee (different questions will be asked), 30-minute written exercise; 30-minute presentation with the Office of College Advancement team 
  • Phase 3: 30-minute interview with the vice president of college advancement

Job Summary: This position will (1) lead a nine-person team, (2) oversee and direct the planning and execution of integrated marketing communications efforts to support our students and community, (3) promote the College and (4) serve all campuses and functional units. While the majority of these job duties will be handled remotely, the person hired for this position may need to visit HACC campuses as needed (crises, for example). 

Minimum Qualifications:

Bachelor's degree and five years experience.*
*or a combination of experience and education sufficient to successfully perform the essential duties of the job.

Hiring Range: $67,973 - $86,665

Job Specific Task List:


  1. Supervise six employees
  2. Oversee the development and assessment of multiple comprehensive integrated marketing communications campaigns, individual marketing projects and a customer relationship management (CRM) system
  3. Lead high-level crisis communications planning and execution
  4. Demonstrate a commitment to diversity, equity, inclusion and anti-racism
  5. Oversee partnership with IMC firm
  6. Serve on collegewide strategic committees, task forces and/or workgroups
  7. Adhere to HACC policies and procedures, style guides and visual identity standards
  8. Oversee collegewide marketing budget
  9. Serve as third primary spokesperson for the College behind the president and vice president of college advancement
  10. Ensure employees fully embrace, exemplify and practice the consistency-with-flexibility philosophy
  11. Manage the strategic planning and assessment of the IMC Department
  12. Ensure all communications efforts – from public relations, to marketing, to visual, to social media – are working together
  13. Develop, enhance and sustain procedures, processes and systems, including checklists and forms
  14. Oversee the process for Right-To-Know requests
  15. Serve as the IMC Department liaison to several external organizations 


Performs other duties as assigned. 


Work Arrangement

The executive director of integrated marketing communications position will have a hybrid work arrangement.

They will:

  • Work from home 90% of the time
  • Visit any of HACC’s five campuses as needed (approximately 10% of the time)

Job Type: Full Time 12 Month



About Us:

Our Purpose: Learning for all; learning for life.

Our Diversity Statement: As an institution of higher education, HACC recognizes its responsibility to maintain an environment that affirms the diversity of people and ideas.

HACC embraces, supports, and actively pursues a policy of inclusiveness that reflects and appreciates the diversity of the community it serves and the world in which we live.

The Board of Trustees and the President lead HACC’s commitment to open access to education, diversity, cultural sensitivity, and equal opportunity in employment. This commitment serves to promote a college-wide environment of collegiality, inclusiveness, respect, and cultural competence.

Our Core Values: A Circle of Caring

Caring by Creating Our Future Together
  • We work together to shape and build our preferred future.
  • We encourage and celebrate creativity and innovation.
  • We set high goals and strive to achieve them.
  • We strive to provide exceptional service to all who help shape our future.
Caring for Each Other
  • We are gateways to student success and opportunity.
  • We promote respect, collegiality, diversity and equity-mindedness in all we say and do.
  • We nurture awareness and cultural sensitivity to create a climate of trust.
  • We are growth-minded, believing that each of us is capable of learning, developing and growing to support our mission.
Caring by Doing What is Right
  • We are honest and hold each other and ourselves to the highest ethical standards.
  • We provide the most accurate information available in all communications.
  • We are transparent about our decisions as individuals and teams.
  • We embrace broad engagement in the shared governance process.


Advertised: Eastern Standard Time
Applications close:

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