College: South Louisiana Community College

Department: Institutional Advancement

Sub department: Communications & Marketing

Type of Appointment: Unclassified - Administrative/Staff

Salary: $52,600.00-$64,300.00

Duties and Responsibilities: 

Work Habits - 50%
• Execute strategic communications, marketing, and branding initiatives that enhance awareness of South Louisiana Community College and support institutional recruitment and enrollment goals.
• Assist the Director in the planning, implementation, and assessment of communications and marketing strategies that support institutional priorities.
• Manage day-to-day digital marketing operations, including social media management, website updates, and online content development.
• Serve as an account manager for projects initiated by departments and programs, guiding requests from concept through delivery to ensure alignment with brand standards and strategic priorities.
• Develop and publish content across social media channels that reflects institutional values, showcases student and community success stories, and drives engagement.
• Coordinate paid digital media campaigns in collaboration with the Director of Strategic Communications to advance enrollment and program visibility.
• Maintain the College’s websites and related digital properties, ensuring accuracy, functionality, and brand consistency.
• Collect, analyze, and report on performance metrics for digital platforms, providing insights to inform strategic planning and optimization.
• Coordinate with freelance and vendor partners for creative projects, including photography, videography, and design services.
• Supervise, train, and mentor student workers/interns, providing clear direction, task assignments, and performance feedback to ensure effective project execution and professional growth.
• Remain current with marketing and communications best practices, trends, and emerging technologies relevant to higher education.
• Contribute to the development and evaluation of departmental goals, performance metrics, and continuous improvement initiatives.

Behavioral Standards - 15%
• Maintain predictable and reliable attendance to ensure continuity of service and project execution.
• Exhibit professionalism, discretion, and sound judgment in all communications and actions.
• Demonstrate a commitment to accuracy, quality, and adherence to SoLAcc’s brand and mission in all work products.
• Proactively identify opportunities to improve efficiency, creativity, and overall impact of communications activities.
• Prioritize tasks effectively, focusing on high-impact communications and marketing initiatives that advance institutional goals.

Institutional Support - 20%
• Provide communications and marketing support for major College events, including Graduation, Preview Days, Community College Week, and other public or recruitment-driven activities.
• Participate in committees, task forces, and cross-functional initiatives to advance institutional goals and promote collaboration.
• Support compliance with all applicable policies, procedures, and regulations governing public communications, intellectual property, and trademark use.
• Ensure web accessibility compliance in accordance with ADA guidelines, including monitoring content and providing recommendations for updates.
• Support vendor coordination and monitor project-related expenditures under the direction of the Director of Strategic Communications.
• Serve as acting departmental lead in the absence of the Director, when assigned, to ensure continuity of operations.

Team Relations - 15%
• Build and maintain collaborative relationships with departments across the College to effectively identify needs and deliver high-quality communications solutions.
• Provide brand management support, ensuring consistent application of SoLAcc’s visual identity and messaging.
• Contribute to departmental training, resources, and toolkits that enhance communication capacity across the institution.
• Promote a positive and inclusive work environment that reflects the College’s commitment to student success and community engagement.
• Support professional development initiatives, including developing and delivering training opportunities or resources to enhance communications and marketing skills across the department and broader institutional staff.

Minimum Qualifications: 

• Three years of experience in marketing, communications, or a related field.
• Demonstrated success in planning and executing integrated marketing and communications initiatives.
• Experience building relationships with internal and external constituents.
• Experience developing and implementing marketing or communications strategies that support organizational goals and drive measurable results.
• Hands-on experience with social media management, Google Analytics, Search Engine Optimization (SEO), web accessibility best practices, content management systems, and other digital marketing tools.

Preferred Qualifications: 

• Familiarity with paid digital advertising campaigns and recruitment-focused marketing initiatives.
• Marketing and/or communications experience in a higher education setting.

Benefits: As a member of the Louisiana Community and Technical College System, South Louisiana Community College has an attractive benefits package with a wide variety of benefit options. Benefits offered include retirement, multiple medical insurance options, supplemental insurances (dental, term life, disability, accident, vision, etc.), Tax Saver Flexible Benefits Plan (saves tax dollars on some child care and medical expenses), holidays (14 per year, typically includes longer break at Christmas), generous annual (vacation) and sick leave benefits and Employee Assistance Program. Specific benefits depend on job category, percent effort and length of employment.

Passing pre-employment criminal background screen is required as a condition of employment. South Louisiana Community College is an equal opportunity/equal access employer. South Louisiana Community College is a State As a Model Employer (SAME) agency that supports improved employment opportunities for individuals with disabilities.