• Employment Type: Full Time (35 hours per week)
• Duration: Continuing
• Remuneration: Level 9 from $148k + 17% superannuation & leave loading  
• Location:  Kensington NSW (2-3 days campus based each week)

Why your role matters

The Marketing & Digital Experience (M&DX) portfolio has been established to enhance UNSW's global brand reputation, create sharper brand distinctiveness, amplify UNSW's globally renowned expertise across Societal Impact Framework themes, and support the University to realise the ambition of its 'Progress for All' strategic plan.

Striving to be at the forefront of marketing and digital experience leading practice, M&DX instils audience centricity and leverages UNSW's enterprise technology investment, including but not limited to Adobe Experience Platform, Sales CRM, and emerging AI capabilities, to deliver deeper personalised relationships through sophisticated marketing, content, data, digital experience, and student recruitment functions in support of UNSW's commercial and societal impact outcomes.

As the Manager, Customer Analytics Transformation you will step into this newly created role where you will focus on the support of UNSW's lead management ecosystem and 'Progress for All' strategic ambitions. You will primarily be responsible for data strategy and governance, digital innovation and adoption, and benefit realisation to drive transformational enterprise-wide customer experience outcomes.

About You:  

This role will suit a strategic and forward-thinking leader who can drive the evolution of UNSW’s customer analytics capability, leveraging data, AI and digital innovation to deliver personalised, insight-driven experiences across the student, alumni and research lifecycle. More specifically you must have:

• Provide operational leadership and manage the Customer Analytics transformation and innovation area and its team members.
• Position M&DX as the Centre of Excellence for lead management and digital personalisation. Working collaboratively with marketing, sales and digital experience leads on the development and implementation of UNSW's data-and-technology-driven CX/DX innovation strategy and roadmap in alignment with 'Progress for All' and M&DX priorities.
• Responsible for defining, developing and implementing the M&DX customer data and AI strategy in alignment with Enterprise Data Office (EDO) and UNSW IT principles and guardrails. This encompasses processes, guidelines, tooling, prioritisation and governance.
• Product owner for RT-CDP and CJA. Responsible for the business configuration, sourcing and ingestion strategy, customer schema maintenance, consent management, customer segmentation, predictive analytics, business intelligence, reporting and insight generation.
• Responsible for development and maintenance of M&DX AI models, governance and architecture. Responsible for establishing internal governance for data application deployment in coordination with UNSW IT and EDO – including security protocols, anomaly detection, incident management and monitoring, review cycles and effectiveness reporting.
• Identify and facilitate prioritisation and development of high-value use cases for the customer analytics management ecosystem that demonstrate tangible business outcomes across student recruitment, alumni engagement, and research partnerships.
• Partner on the strategic roadmap definition for lead management transformation, conducting horizon scanning to identify emerging trends and technologies that position UNSW as a sector leader.
• Provide thought leadership to M&DX Leadership on digital analytics transformation, AI, operating model evolution, and capability development, particularly relating to Customer Data Management, Journey Orchestration, Sales Engagement, and AI-enabled technologies.
• Enable customer journey strategies across all MDX priority audiences, driving the evolution from campaign-based to always-on lifecycle marketing approaches.
• Foster innovation culture through experimentation and test-and-learn approaches, mentoring M&DX team members on customer analytics best practice.
• Build and maintain a working relationship with UNSW stakeholders to advocate for customer-centric approaches and to ensure alignment and seamless integration.

For further details on role responsibilities and skills & experience required, refer to the position description found under the position listing on Jobs@UNSW

Benefits and Culture:

People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world.

Our benefits include:

• Flexible working options.
• Career development opportunities.
• 17% Superannuation contributions and additional leave loading payments.
• Additional 3 days of leave over Christmas period.
• Discounts and entitlements (retail, education, fitness).

For further details on the benefits, please visit https://www.jobs.unsw.edu.au/lifestyle-benefits

Pre-Employment Checks
Aligned with UNSW’s focus on cultivating a workplace defined by safety, ethical conduct, and strong integrity, preferred candidates will be required to participate in a combination of pre-employment checks relevant to the role they have applied for.

These pre-employment checks may include a combination of some of the following checks:- 

• National and International Criminal history checks
• Entitlement to work and ID checks
• Working With Children Checks
• Completion of a Gender-Based Violence Prevention Declaration
• Verification of relevant qualifications
• Verification of relevant professional membership
• Employment history and reference checks
• Financial responsibility assessments/checks.
• Medical Checks and Assessments

Compliance with the necessary combination of these checks is a condition of employment at UNSW.

How to Apply: Submit your CV & cover letter addressing the key selection criteria (no more than 2 pages) before 11.55pm Monday 6th April 2026. Please note: Sponsorship is not available for this role, valid Australian working rights are required on application.

Job queries contact: Chloe Gane, Talent Acquisition Consultant E: chloe.gane@unsw.edu.au  (applications to the address cannot be accepted, please apply online)

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff.