Area Sales Manager – Traditional Liquor | Palmerston North & Surrounds

Your Impact
As Area Sales Manager for our Traditional Liquor channel, you’ll be the driving force behind Asahi Beverages’ premium beer, wine, spirits, and RTD portfolio in the Palmerston North region. Covering Palmerston North, Foxton and Dannevirke, you’ll manage and grow relationships with traditional liquor outlets, on-premise venues, and bottle stores. This is a unique opportunity to combine hands-on territory management with business development, leveraging your sales skills to deliver outstanding results for both our customers and our brands.

Key Accountabilities

• Execute call cycles with pre-loaded store tasks, ensuring excellence in merchandising, promotions, and brand execution
• Use data-driven insights to support customers in growing their business while increasing Asahi’s market share
• Achieve agreed sales, distribution, and execution targets across your territory
• Build and maintain strong customer relationships, negotiating deals and introducing new product lines
• Identify and secure new business opportunities, leveraging industry knowledge and competitor insights
• Represent Asahi at trade promotions, in-store activations, and events to maximise brand visibility
• Collaborate closely with your fellow Area Sales Managers and District Sales Manager to drive collective team success

About You

• Proven sales experience, ideally in the liquor industry or traditional liquor market; FMCG grocery experience also considered
• Strong territory management, account management, and merchandising skills
• Excellent relationship-building and negotiation skills, with a customer-first mindset
• Highly motivated, adaptable, and results-driven with a passion for winning in market
• Comfortable working autonomously while contributing to a close-knit regional team
• A positive, proactive attitude – we hire for mindset as much as experience

Why Asahi Beverages?

Asahi Beverages is one of Australia and New Zealand’s leading beverage companies, home to some of the country’s most iconic brands including Asahi Super Dry, Peroni, Long White, Hard Rated, Lipton Iced Tea, and Charlie’s Juices. We are committed to performance with purpose—offering rewarding career paths, development opportunities, and a culture built on collaboration and respect.

This Full-time opportunity reflects our commitment to providing meaningful, flexible roles that suit different lifestyles. Enjoy great benefits such as product discounts, wellness programs, learning and development pathways, and being part of a company that’s passionate about sustainability, innovation, and giving back to the communities we serve.

We are a Circle Back Initiative employer and commit to responding to all applicants.