About the role
Reporting directly to the Manager Marketing, you’ll lead the development and delivery of strategic marketing plans for your portfolio, working closely with the Marketing Office to bring them to life. You’ll create structured, results driven plans with clear objectives that protect and strengthen the City’s master brand and sub-brands across all departments, while ensuring alignment with the Council Plan.

Work type: Permanent, full-time.
Classification: Band 7, $106,158 + super.

Key responsibilities include:

• Deliver high-impact marketing initiatives that align with departmental goals and drive real results.
• Plan, execute and evaluate strategic marketing campaigns and annual activity plans.
• Manage selected social media channels, creating engaging photo and video content.
• Lead the development and optimisation of portfolio webpages to enhance user experience.
• Coordinate sponsorships, events and exhibition opportunities to maximise visibility and impact.
• Ensure all marketing activity meets governance, regulatory and brand standards.
• Support internal and external communications, including content for emergency and crisis situations.
• Craft compelling content and key messages that elevate City services and connect with the community.

About you
To be successful in this role, you will have a relevant tertiary qualification in marketing, communications, public relations or a related field with several years of relevant senior experience working in a similar role.

Essential Experience:

• Strong writing skills with the ability to source and create engaging content.
• Highly organised with excellent planning and time management capabilities.
• Proven ability to work both independently and collaboratively to deliver results.
• Experience in marketing roles, with hands-on use of digital tools and platforms.
• Skilled in analysing customer data and metrics to uncover insights and drive improvement.
• Confident communicator with the ability to deliver high-quality advice to senior leaders, facilitate workshops, engage stakeholders, and produce polished reports.

Preferred candidates will be required to undergo a National Police Check and Working with Children’s Check as part of the recruitment process (funded by the City).

If this sounds like the role for you, then click apply now! 

Child Safety Responsibilities   
We are committed to being a child-safe organisation and have zero-tolerance for child abuse. We have specific policies, procedures, and mandatory training in place to support employees, volunteers, and contractors to achieve and adhere to these commitments. Please read our Child Safe Standards Management Policy.  

Diversity and Inclusion  
At the City we want a workforce that reflects the community we live in. We welcome and embrace everyone, all people with their own unique experiences, and support and encourage all our employees to do their best work, have equal access to opportunities and a just working environment. For this reason, we particularly welcome and encourage applications from First Nations people, people with diverse cultural and linguistic backgrounds, from the LGBTQIA+ community, people with disability and people of all genders, ages and diverse experience.  

We are the City
From parks to offices, childcare centres to works depots, leisure facilities to the Wool Museum and waterfront, our team plays a vital role in shaping our vibrant and growing community. Our community counts on us to get the essentials right while looking for ways to go beyond. By listening, collaborating, and focusing on sustainability, we strive to do the basics brilliantly and create a lasting impact. If you’re ready to be part of something bigger, join us in shaping the future of Geelong.

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

Applications and Enquiries

Click the Position Description link to view more information about this position.

Enquiries: Kirsty Quick| Manager Marketing kirsty.quick@geelongcity.vic.gov.au

Click the Apply button to submit your application or find out more about this opportunity. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at careers@geelongcity.vic.gov.au noting your preferred method of communication and contact details and a member of the team will be in touch.

We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience.  We are committed to building a more diverse team. Your responses to our demographic questions are strictly confidential and will not be individually shared.

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