About the role
In this role, you will develop and deliver sales strategies to increase domestic and international business events across Geelong and The Bellarine. You’ll build strong industry relationships, coordinate compelling bid proposals, host client familiarisations, and champion the Meet Geelong brand at tradeshows and industry events. 

Working closely with the Business Events Manager, you’ll play a key role in driving Meetings, Incentives, Conferences and Exhibitions (MICE) market growth, supporting members, and showcasing the region’s premium venues and services.   You will be responsible for delivering high-impact business events sales initiatives through tradeshows, in-region and in-market events, supported by proactive sales calls, client appointments and site visits to drive destination visibility, generate qualified leads and secure new business for Geelong & The Bellarine.

Work type: Permanent, Part-Time (4 days a week) 
Classification: Band 7 Commencing at $106,158 pa plus super pro rata. 

Key responsibilities include:

• Delivering business events sales strategies, including sales calls, appointments and site visits.
• Coordinating tailored bid campaigns and proposals for key markets. 
• Hosting client familiarisation programs and representing Meet Geelong at industry events. 
• Supporting tactical marketing and communication campaigns to build brand awareness.
• Developing and maintaining strong relationships with corporates, associations, PCOs and tourism operators. 
• Providing subject matter expertise and insights to internal and external stakeholders. 
• Supporting membership growth and assisting local operators with product development. 
• Planning, reporting and contributing to business plans and strategic priorities. 

About you

To be successful in this role, you will have a relevant qualification in marketing, tourism or a related field, or substantial sales experience. 

Essential experience:  

• Proven sales experience in the business events, tourism or MICE sector.
• Strong understanding of Association, Corporate and PCO markets. 
• Excellent communication, negotiation and relationship-building skills. 
• Ability to identify and convert business opportunities through traditional and non-traditional sales channels. 
• Strong project management skills and confidence working autonomously within a small team. 
• Ability to collaborate and represent the region at conferences, sales missions and trade events. 
• Willingness to undertake interstate and international travel as required. 
• Hold a current, valid driving licence. 

Preferred candidates will be required to undergo a National Police Check and a Working with Children's Check as part of the recruitment process (funded by the City).

If this sounds like the role for you, then click apply now! 

Child Safety Responsibilities   
We are committed to being a child-safe organisation and have zero-tolerance for child abuse. We have specific policies, procedures, and mandatory training in place to support employees, volunteers, and contractors to achieve and adhere to these commitments. Please read our Child Safe Standards Management Policy.  

Diversity and Inclusion  
At the City we want a workforce that reflects the community we live in. We welcome and embrace everyone, all people with their own unique experiences, and support and encourage all our employees to do their best work, have equal access to opportunities and a just working environment. For this reason, we particularly welcome and encourage applications from First Nations people, people with diverse cultural and linguistic backgrounds, from the LGBTQIA+ community, people with disability and people of all genders, ages and diverse experience.  

We are the City
From parks to offices, childcare centres to works depots, leisure facilities to the Wool Museum and waterfront, our team plays a vital role in shaping our vibrant and growing community. Our community counts on us to get the essentials right while looking for ways to go beyond. By listening, collaborating, and focusing on sustainability, we strive to do the basics brilliantly and create a lasting impact. If you’re ready to be part of something bigger, join us in shaping the future of Geelong.

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

Applications and Enquiries

Click the Position Description link to view more information about this position.

Enquiries: Tamie Ryan | Business Events Manager - Tourism| tamie.ryan@begeelong.com.au 

Click the Apply button to submit your application or find out more about this opportunity. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at careers@geelongcity.vic.gov.au noting your preferred method of communication and contact details and a member of the team will be in touch.

We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience.  We are committed to building a more diverse team. Your responses to our demographic questions are strictly confidential and will not be individually shared.

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