About the role
The Manager, Marketing will spearhead transformational change within the marketing function, aligning efforts to drive the City of Greater Geelong’s strategic goals. This role is dedicated to elevating capabilities through forward-thinking and strategic marketing initiatives that reflect our organisation’s ambitions. The Manager will lead initiatives that enhance capability to best-in-class standards and champion innovative solutions that deeply engage our community, customers, and staff.

Reporting directly to the Chief Customer and Marketing Officer, the Manager, Marketing will oversee a team of marketing officers and graphic designers. Key responsibilities include developing and executing initiatives to increase brand relevance, enhance community and customer engagement, and drive change across the organisation. The role covers strategic marketing planning, campaign management, events marketing, and design services to deliver effective, engaging communications.

Work type: Permanent Full Time. We are proposing a commencement date late January/early February 2025
Classification: SPL 1 $144,271 pa plus superannuation

About the Corporate Services Directorate

The Corporate Services Directorate drives high performance and excellence in governance across the City of Greater Geelong. The Directorate includes functions such as Finance, IT, People and Culture, Transformation, Legal, Executive Services, Customer Service, Marketing, and Governance and Risk.

The Customer and Marketing Office supports the City’s mission by engaging and communicating with our customers, providing customer service, promoting our services, and enhancing our brand reputation.

Key Position Responsibilities

Specialist Work

• Lead Transformational Marketing Strategy
  Develop and implement the City’s marketing strategy, supporting the Council Plan through multi-channel campaigns that foster a culture of innovation.
• Campaign Management
  Lead a team to deliver consistent messaging across digital, print, and outdoor platforms.
• Brand Management
  Ensure alignment of the brand with City values, leading its evolution for community engagement.
• Data-Driven Decision-Making
  Use insights and analytics to optimize campaigns and improve ROI, tracking KPIs to measure success.
• Customer-Centric Approach
  Develop plans to anticipate customer needs, contributing to the CRM system's development.
• Change & Budget Management
  Oversee marketing budgets, ensuring resource efficiency and readiness for process and technology shifts.

People Leadership

• Support Team Development
  Mentor team members, reinforce common goals, and contribute to a collaborative, inclusive culture.

Organizing Resources & Planning

• Align with Business Strategy
  Coordinate activities to support the department’s strategic goals, ensuring continuous improvement and high-quality outcomes.

Selection Criteria
We welcome diverse applicants, valuing varied experiences and skills.

Required:

Education & Experience
Tertiary qualification in Marketing/Strategy/Business Administration, with 10+ years of marketing experience, including 3+ years in senior roles.

Skills & Knowledge
Expertise in digital marketing, content marketing, brand strategy, and data-driven decision-making.

Desirable:

Public Service Experience
Experience in public service or agency environments is an advantage.

If this sounds like the role for you, then click apply now! 

Child Safety Responsibilities   
We are committed to being a child-safe organisation and have zero-tolerance for child abuse. We have specific policies, procedures, and mandatory training in place to support employees, volunteers, and contractors to achieve and adhere to these commitments. Please read our Child Safe Standards Management Policy.  

Diversity and Inclusion  
At the City we want a workforce that reflects the community we live in. We welcome and embrace everyone, all people with their own unique experiences, and support and encourage all our employees to do their best work, have equal access to opportunities and a just working environment. For this reason, we particularly welcome and encourage applications from First Nations people, people with diverse cultural and linguistic backgrounds, from the LGBTQIA+ community, people with disability and people of all genders, ages and diverse experience.  

Create our future together at the City of Greater Geelong
Join the City of Greater Geelong, a community-focused workplace on Wadawurrung Country. We deliver over 130 services to our growing population, striving to make our city a great place to live, work, and study. Our central location for Central Geelong-based employees is the Civic Precinct, Wurriki Nyal, a modern, sustainable, and inclusive workplace, along with our outreach locations.

If you're passionate about inclusivity and community, apply now – we’d love to meet you!

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

Applications and Enquiries

Click the Position Description link to view more information about this position.

Enquiries: Anne Stout | anne.stout@geelongcity.vic.gov.au

Click the Apply button to submit your application or find out more about this opportunity. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at careers@geelongcity.vic.gov.au noting your preferred method of communication and contact details and a member of the team will be in touch.

We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience.  We are committed to building a more diverse team. Your responses to our demographic questions are strictly confidential and will not be individually shared.