Manager, Product Marketing and Sales Enablement – Industry & Government
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Job no: 543384
Work type: Full Time
Location: Sydney, NSW, Canberra, ACT, Other location
Categories: Marketing / Communications
The Manager, Product Marketing Industry & Government plays a strategic role in driving learner acquisition and capability solution outcomes across domestic markets for the Lifelong Learning (LLL) Hub and UNSW Canberra business units.
This role is expected to help drive measurable growth and portfolio health across all non-award offerings (B2C, B2B and B2G) by connecting market insights, product strategy, go-to-market execution and sales enablement. The role will standardise UNSW’s approach to industry and government product marketing, strengthen sales enablement, and ensure alignment between Faculties, sales, business development and central marketing functions to win and grow industry and government opportunities.
The scope of the role will include non-award offerings, short courses, capability programs, tenders, RFQs and industry sales, as well as supporting the UNSW Online pipeline where appropriate.
The role will work closely with sales and business development teams across Lifelong Learning and UNSW Canberra, and Marketing & Digital Experience Faculty Partners, to support the development of recruitment and go-to-market strategies for each segment. The role will ensure that customer needs, market insights and best-practice sales approaches are reflected across these strategies.
This a newly created role reporting to the Marketing & Digital Experience Faculty Partner, Growth. It has no direct reports.
Specific accountabilities include:
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Establish a consistent B2B and B2G product marketing framework, including customer value propositions, competitor benchmarking, go-to-market templates, positioning frameworks and sales enablement resources.
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Develop high-quality, standardised sales tools, partnering with sales and business development teams to embed assets into deal cycles and support major bids, RFQs and tenders as required.
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Act as a “translator” between Faculties, sales, business development and marketing to reduce fragmentation in enterprise engagement, striving to define a single coordinated response model.
As a role with no direct reports, you will work closely with teams across UNSW, including sales, business development, marketing, faculties and academic experts. The role is a blend of strategic and operational work, requiring you to develop the approach while also being hands-on when needed.
We are looking for a commercially minded professional who can connect the needs of industry and government customers with UNSW expertise and sales opportunities. You will have:
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Experience in B2G and B2B product marketing and product development ideally services, education, consulting, or capability development
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High-level written and verbal communication skills, with a focus on clarity, persuasion, and audience relevance
Candidates will need to have ongoing working rights – this role is not available for sponsorship. The role can be based in either Sydney or Canberra. Candidates based in Canberra will need to travel to Sydney occasionally, while those based in Sydney should expect to travel to Canberra more regularly—approximately every couple of weeks (funded by UNSW).
Recruitment process: Please submit your resume as well as cover letter that addresses your motivation and the experience you bring to the role. You’ll also be asked a couple of application questions (you can save and come back to your answers later).
Applications close: 27 October 2026 11.55PM . Shortlisting will commence after applications close.
Applications cannot be accepted if sent directly to the contact listed
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Pre-Employment Checks
As part of our recruitment process candidates may be required to undergo pre-employment screening, which may include reference checks, qualification verification, right-to-work verification, and criminal history screening where relevant to the role.
UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.
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Position Description
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time
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