Marketing Lead - Societal Impact
- Employment Type: Full Time (35 hours per week)
- Duration: Continuing
- Remuneration: Level 8 $127,351 - $143,489 (depending on experience) + 17% super + leave loading
- Location: UNSW Kensington Campus, NSW (hybrid)
About UNSW:
UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. Taking this combined approach is what makes our work matter. It’s the reason we’re one of the top 20 universities in the world and a member of Australia’s prestigious Group of Eight. If you want a career where you can thrive, be challenged and do meaningful work, you’re in the right place.
Why Your Role Matters:
The Marketing & Digital Experience portfolio plays a key role in strengthening UNSW’s global brand and supporting the university’s Progress for All strategy. With a strong focus on audience-led marketing and digital innovation, the team delivers impactful campaigns that connect UNSW with learners, industry, government and the broader community.
As Marketing Lead (Societal Impact), you will drive brand and marketing initiatives that elevate UNSW’s societal impact story across B2C and B2B audiences. You will lead end-to-end campaigns across owned, paid and earned channels, ensuring clear, compelling messaging that differentiates UNSW in a competitive global landscape.
This role blends strategic thinking with hands-on delivery, giving you the opportunity to shape brand direction while executing high-impact marketing programs.
Key Responsibilities:
- Lead the development and delivery of integrated marketing campaigns that build brand awareness, engagement and demand across key audiences.
- Drive audience-led messaging and content across the full marketing funnel, including digital channels, SEO and campaign optimisation.
- Manage brand compliance, including guidelines, approvals and quality assurance across all marketing activity.
- Collaborate with stakeholders across UNSW to align marketing strategy with university priorities and initiatives.
- Manage creative and media agencies to deliver high-quality campaigns and optimise performance.
- Use data and insights to evaluate performance, communicate outcomes and inform future strategy.
- Oversee content development, ensuring consistency, quality and alignment with brand positioning.
- Manage budgets, timelines and campaign delivery to ensure effective and efficient execution.
About You:
You are a strategic and commercially minded marketing professional who enjoys working across both big-picture planning and hands-on execution. You are confident managing multiple campaigns, working with stakeholders and agencies, and using data to drive decisions.
You bring:
- Significant experience in brand and marketing, ideally within complex or knowledge-based organisations such as education or professional services.
- Strong digital marketing capability, including paid and organic channels, SEO and marketing automation.
- Experience working with enterprise marketing platforms such as Adobe or similar.
- Excellent communication and writing skills, with the ability to craft compelling messaging.
- Strong stakeholder management and collaboration skills across a matrix environment.
- High attention to detail and the ability to manage multiple projects in a fast-paced setting.
For further details on role responsibilities and skills & experience required, refer to the position description found under the position listing on Jobs@UNSW
Benefits and Culture:
People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world.
Our benefits include:
- Flexible working options.
- Career development opportunities.
- 17% Superannuation contributions and additional leave loading payments.
- Additional 3 days of leave over Christmas period.
- Discounts and entitlements (retail, education, fitness).
For further details on the benefits, please visit https://www.jobs.unsw.edu.au/lifestyle-benefits
How to Apply: Submit your CV & a succinct one-page cover letter detailing your interest and suitability for the job (as per the skills & experience bullet points in the job description) by 11:55pm, 1st April 2026
Please note: Sponsorship is not available for this role, valid Australian working rights are required on application.
Contact: Amy Denney a.denney@unsw.edu.au - Talent Acquisition Team
Please apply directly through the website, applications sent to the contact above will not be accepted.
UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff.
The University reserves the right not to proceed with any appointment.
