At The Star Entertainment Group, our purpose is simple: to be Australia’s entertainment destination of choice. With The Star Brisbane at the heart of the new Queen’s Wharf Brisbane precinct, we’re transforming how people play, shop, and socialize in the river city. Offering world-class hotels, dining, luxury retail, gaming, and a state-of-the-art Event Centre, we’re delivering a new era for   Brisbane, boosting the city’s destinational offering ahead of the 2032 Olympic and Paralympic Games.

About the Role

As a Marketing Manager at Queen’s Wharf Precinct, you will play a pivotal role in delivering Through-The-Line campaigns that enhance the visibility, appeal, and accessibility of The Star Brisbane and Queen’s Wharf.

Unlike your peers focused on Gaming, Bars & Restaurants, or Dining, your mission will be to promote all other precinct offerings—ensuring guests seamlessly navigate the expansive venue, park with ease, and stay onsite longer. You’ll also drive engagement in cultural and weekly activations, such as the First Nations Cultural Heritage Walks, Skyline Cinema, and City Market.

Reporting to the Senior Leisure & Entertainment Marketing Manager, and as part of a team of five, this newly created role will see you take on creative briefs, collaborate with both external agencies and internal teams (PR, Social, Digital), and deliver high-impact campaigns—on time, within budget, and with maximum efficiency.

Key Responsibilities:

• Plan, develop, and execute brand and tactical marketing campaigns that drive precinct visitation, event ticket sales, and ROI.
• Develop and implement marketing communications across paid, owned, and earned channels.
• Provide detailed creative briefs to agencies, ensuring campaign objectives, target audiences, messaging, and branding are aligned.
• Coordinate with media agencies, PR teams, and social media partners to ensure impactful media coverage and community engagement.
• Partner with tourism bodies to integrate the precinct into city and regional marketing campaigns.
• Conduct post-campaign analysis to measure effectiveness and identify areas for improvement.
• Manage the marketing budget, including monthly reporting, accruals, and financial coordination.
• Foster a guest-obsessed culture, ensuring marketing strategies enhance visitor experience, build loyalty, and drive engagement.
• Use your exceptional stakeholder management skills to influence, build trust, and drive change where needed.

About You:

Your experience in attracting audiences to high-footfall destinations—whether a world-class shopping precinct, sporting arena, or major global event (e.g., the Commonwealth Games or Olympics)—has honed your ability to drive participation and attendance at a premier 24/7 entertainment destination.

A marketing generalist with a sharp eye for detail, you excel in project management, stakeholder engagement, and executing high-impact campaigns. You’re known for your collaborative style, strategic thinking, and delivering exceptional guest experiences.

This permanent, hybrid role offers the opportunity to be at the forefront of Brisbane’s global transformation—building momentum towards the 2032 Olympics and shaping Australia’s entertainment destination of choice!

What You Bring:

• Proven experience in marketing, advertising, or brand development within a hospitality, integrated resort, sporting, or entertainment precinct.
• Strong ability to lead and influence teams in high-volume, fast-paced environments while managing tight and conflicting deadlines.
• Excellent communication skills to lead discussions, manage stakeholder expectations, and navigate complex projects.
• Understanding of privacy, marketing, and regulatory laws—particularly as they relate to alcohol, gaming, and event promotions.

Benefits:

• Complimentary meal on-site every day, including hot meals, sandwich bar, and more.
• Flexible working arrangements in a hybrid model.
• Heavily discounted onsite city parking at $8/day.
• Up to 30% discounts across award-winning restaurants and accommodation.
• Career development, training, and courses via The Star Academy – limitless career opportunities.
• An organization that values diversity, teamwork, and being your best self.
• Lifestyle discounts, including gym memberships, retail offers, and dry-cleaning services.[is this true?]
• Paid parental leave from Day 1, with secondary carer’s leave also available.
• Access to mental health and well-being services.

Our Culture:

Each team member is expected to champion The Star’s Purpose, Values, and Principles (PVP), which form the foundation of our culture.

Our purpose is to create fun at trusted destinations. This commitment involves living our values: Build memorable connections, Own It, Lead with Integrity, and Take Good Care.

We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia’s First Nations Peoples, and people with disabilities. We understand the unique challenges trans and gender-diverse applicants may face during the recruitment process and provide tailored support. Flexible working options are available to help team members balance work and life based on their unique well-being needs.

The Star was awarded WGEA Employer of Citation for Gender Equality (2022-24) and recognized as a 2024 GOLD Employer by the Australian Workplace Equality Index (AWEI) for workplace inclusiveness.

Join us and be part of Brisbane’s most exciting entertainment transformation! Click the link to take the next step in your career with The Star Brisbane