Senior Marketing Analyst
Job No.: 692557
Location: Mulgrave
Employment Type: Full-time
Duration: Continuing appointment
Remuneration: $124,343 - $137,251 pa HEW Level 08 (plus 17% employer superannuation)
- Amplify your impact at a world top 50 University
- Join our inclusive, collaborative community
- Be surrounded by extraordinary ideas - and the people who discover them
The Opportunity
We are looking for a Senior Analyst with strong marketing and advertising performance capability to join our team. The Senior Marketing Analyst provides advanced analysis and decision support to improve the effectiveness of Monash’s marketing investment, audience acquisition and recruitment conversion.
Your role is to bring together advertising, digital, CRM and student lifecycle data to understand performance across the marketing and recruitment funnel, from media investment and lead generation through to application, offer and enrolment.
You will act as a Senior analytical advisor to Marketing teams, identifying performance drivers, diagnosing conversion issues, evaluating campaign, content and channel effectiveness and translating complex data into clear recommendations for action.
The role develops measurement frameworks, reporting and analytical approaches that improve marketing effectiveness, budget allocation and evidence-based decision-making.
If you’re someone who thrives on understanding what is working, what is not, why it is happening and what Marketing should do differently, we want to hear from you.
Your Day to Day responsibilities will include but not be limited to:
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Leading analysis of marketing investment, advertising performance and recruitment outcomes across various channels
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Identify performance drivers, conversion bottlenecks, audience behaviours and opportunities to improve marketing effectiveness
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Develop and maintain dashboards, analytical models and reporting that support campaign optimisation, investment decisions and executive decision-making.
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Evaluate marketing effectiveness using appropriate measures including cost per lead, cost per application, cost per enrolment, conversion rates and other return or efficiency measures.
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Develop and apply attribution, experimentation, incrementality and campaign measurement approaches appropriate to the available data and decision context
To be successful in the role, you will need to possess the following:
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Advanced proficiency in SQL, Power BI and digital analytics tools such as GA4
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Demonstrated experience analysing customer, acquisition, sales or recruitment funnels and identifying drivers of conversion and drop-off.
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Strong understanding of marketing measurement, attribution, experimentation and campaign effectiveness.
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Experience working with media spend, CRM, digital and customer lifecycle data to evaluate marketing performance.
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Strong statistical and analytical capability, including techniques such as regression, segmentation, forecasting and hypothesis testing
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Experience developing dashboards and analytical products that support decision-making rather than reporting alone.
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Strong commercial judgement and the ability to turn analysis into clear recommendations and actions
About Monash University
At Monash, work feels different. There’s a sense of belonging, from contributing to something ground breaking – a place where great things happen. We make tangible contributions because our purpose is clear; to deliver positive economic, social and environmental impact in resolving the global challenges of our age.
At the core of achieving this purpose is the diversity of our staff. We welcome and value everyone's contributions, lived experience and expertise. When you come to work, you can be yourself, be a change-maker and develop your career in exciting ways. This is why we champion an inclusive and respectful workplace culture where everyone is supported to succeed.
Some 20,000 staff work for Monash around the world. We have 95,000 students, four Australian campuses, and campuses in Malaysia and Indonesia. We also have a major presence in India and China, and a significant centre and research foundation in Italy.
In our short history, we have skyrocketed through global university rankings and established ourselves consistently among the world's best tertiary institutions. We rank in the world’s top-50 universities in rankings including the QS World University Rankings 2026.
Learn more about Monash.
Today, we have the momentum to create the future we need for generations to come. Accelerate your change here.
Monash supports flexible and hybrid working arrangements. We have a range of policies in place enabling staff to combine work and personal commitments. This includes supporting parents.
To Apply
For instructions on how to apply, please refer to 'How to apply for Monash Jobs'. For instructions on how to apply, please refer to 'How to apply for Monash Jobs'. Your application must include your latest CV and Cover Letter outlining your suitability to the role.
Diversity is one of our greatest strengths at Monash. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, neurodivergent people, and people of all genders, sexualities, and age groups.
We are committed to fostering an inclusive and accessible recruitment process at Monash. If you need any reasonable adjustments, please contact us at hr-recruitment@monash.edu in an email titled 'Reasonable Adjustments Request' for a confidential discussion.
Your employment is contingent upon the satisfactory completion of all pre-employment and/or background checks required for the role, as determined by the University.
Enquiries: Sara Cheung-Chin, Talent Acquisition Partner, Sara.Cheung-Chin@monash.edu
Position Description: Senior Marketing Analyst
Applications Close: Friday 25th September 2026, 11:55 PM AEST
Supporting a diverse workforce
